Prima ROK with Mo.one · exclusive weekend broadcast

Your story on national television.

We will film an eleven-minute feature about you and broadcast it in the Prima ROK programme on the Prima and CNN Prima NEWS channels. Plus an editorial article, social media and a video that stays yours for good.

320 000+total reach of the collaboration
22 minof airtime (premiere + repeat)
99 990 Kčthe whole package with Mo.one (usually around 300 000 Kč)
About the programme

A programme that discovers the Czech Republic.

Prima ROK is a seasonal television format that changes its name with the season: Prima Spring, Summer, Autumn, Winter. It brings viewers stories, places and personalities from all over the Czech Republic, from cultural events and historic monuments to innovative projects and modern technology. The exclusive weekend broadcast is brought to you by Mo.one - and one of those features could be yours.

Samples from the broadcast

This is what it looks like on television.

shot 01 / 07 · scroll
What you get

A complete media package in one.

television

Premiere and repeat on national channels

A full eleven-minute feature in the Prima ROK programme. The premiere in the morning broadcast, the repeat in the afternoon, a total of 22 minutes of airtime on the Prima and CNN Prima NEWS channels.

article

An editorial article on CNN.iprima.cz

Your topic is complemented by an editorially written article with the feature embedded and links to you. It reaches thousands more readers and increases the reach of the whole collaboration.

social media

Support on CNN Prima NEWS social media

We share your story on the five most relevant CNN Prima NEWS profiles, so that it reaches the widest possible audience and drives traffic to the article and the video.

the video for good

The feature stays on YouTube

The feature is placed permanently on the CNN Prima News channel. It is easy to find and gives you long-term reach and repeat views.

licence

The feature is yours

You get a licence for your own use: website, social media, presentations and PR. A professional video about you that you will use for years.

service

The crew comes to you

A professional crew is at your disposal for the whole filming day at a place you choose. You can involve up to five contributors and film at several locations.

Numbers that speak for us

How many people will see your story.

Television premiere
45 000
viewers on the Prima and CNN Prima NEWS channels
Repeat
35 000
viewers on CNN Prima NEWS
The article on CNN.iprima.cz
115 000
unique users the article reaches, an average of 2 500 readers per article
Social media and YouTube
50 000+
users through the FTV Prima profiles and the CNN Prima News YouTube channel
Who it is for

We will film exactly what you need.

Every episode is a journey across the regions. All of this has already been in the programme - and it works.

A feature on Tovačov - the heart of Haná

Towns and villages

Show what your town lives by. We filmed in Tovačov and in Třebechovice pod Orebem.

A feature from the Royal Festivities

Culture and events

Galleries, festivities, anniversaries. Features from the Art Palace Gallery and the Royal Festivities.

A feature on a unique discovery from Nano Medical's production

Companies and manufacturers

Show what you can do. We filmed at ADK Klima and in Nano Medical's production.

A feature on St Martin's traditions from a restaurant kitchen

Food and drink

From Greek cuisine to St Martin's traditions. Food on television simply works.

A feature: when motorbikes fly through the air, from the FMX Gladiator Games

Sport and festivals

Big events deserve a big audience. Beach Pro Ostrava and the FMX Gladiator Games.

A feature: a place in the heart of the Krkonoše mountains, about the Pytloun hotel

Hotels and guesthouses

A place full of experiences for viewers to see. The Monopol brewery and Hotel Pytloun in the Krkonoše mountains.

How the collaboration works

From the idea to the broadcast.

01

We agree the topic

With the programme's editorial team we fine-tune the content so it matches your goals and ideas exactly. We are open to unconventional ideas too.

02

The crew comes to you

A whole filming day at a place of your choosing, up to five contributors, several locations if you like.

03

Premiere and distribution

Premiere and repeat on television, an article, social media and YouTube. Your story runs everywhere the viewers are.

04

Evaluation and licence

After the broadcast you get a comprehensive evaluation of the results and a licence to the feature for your own use.

Price

A television feature for a third of the price.

Thanks to Mo.one's exclusive partnership with the Prima ROK programme, you reach national television for a price that would not normally cover even a corporate video.

The usual price of the package

around 300 000 Kč

that is what a similar package costs directly: a filming day with a professional crew, 22 minutes of national broadcast, an editorial article, distribution on social media and a licence to the video.

With Mo.one

99 990 Kč

excluding VAT for the whole media package. The same crew, the same channels, the same reach - for a third of the usual price.

No hidden items. The price includes everything you see in the What you get section.

An enquiry with no obligation

Let us film your episode.

Write and tell us what you would like to show the viewers. We will come back to you with a proposed topic and date.

By sending the enquiry you agree that we may contact you about the collaboration. We do nothing else with your details.